Artfully blending a passion for color, fervor for fragrance, and an instinctive understanding of luxury, British born, celebrity colorist and international salon owner Amanda George and travel and luxury industry guru Emad Ghobrial, open a new portal into the olfactory sphere with the launch of ROIL lifestyle.
The impetus to create the brand was initially born in the bathroom of a five star resort in Europe. Underwhelmed and uninspired by the hotel amenity line, it became abundantly clear that there was a significant void for upscale products that were both unique and memorable. This defining realization led to the inception of ROIL lifestyle. With years of collective experience in both hospitality and beauty, the duo made a commitment to elevate the industry and introduce a compelling collection.
ROIL (ROYALTY with OILS) embodies ancient wisdom reinvented for the millennial lifestyle. From kings and queens of lost empires to present day, mindful consumers, we turn to oils and potions to advance our beauty regimen and overall lifestyle. As the industry and society continue to evolve, there is an ever-growing desire for natural formulas that are beneficial for our bodies and the environment. This aspect of the brand reflects our commitment to aligning beauty with social consciousness.